Filter competitor keywords, dedupe them, and check your listing actually covers the ones that drive sales.
One per line. Optional: add volume and competitor rank after a comma — keyword, 1200, 12. (Pull these from Helium 10 Cerebro / Magnet, Jungle Scout, or any keyword tool.)
Paste your draft. It checks which kept keywords are fully covered (all their words appear somewhere in the listing).
Amazon indexes these but shoppers never see them. Rules: ≤250 bytes, no commas, no repeats, don't repeat words already in your title, no brand names.
Title = Brand + Primary keyword (front-loaded) + key benefit + material/type + size/count + color. Keep under ~200 characters; the first ~80 are what shows on mobile — put the money keyword there.
5 bullets, each: 1) the #1 benefit + its keyword · 2) what's included / specs · 3) the use-case / who it's for · 4) a differentiator (why yours) · 5) the guarantee / risk-reversal.